Actualizado el 17/12/2024
Actualizado el 17/12/2024
Mapidea adds value to TelcoEscrito por Redacción TNI el 26/02/2018 a las 19:48:201192
 Mapidea, a Portugal-based Location Intelligence startup, will be launching its new product ‘Mapidea Telco Data Monetization’ during the Mobile World Congress 2018, in Barcelona. This solution allows Telecommunications Operators (Telcos) to implement their Data Monetization strategies by easily creating and marketing their own Data-as-a-Service (DaaS) products for corporate clients, thus creating an interesting new revenue stream.
This new product is based on Mapidea’s Enterprise SaaS solution (Mapidea Location Intelligence). It is a ready to use multi-tenant platform upon which Telcos can aggregate the data they want to monetize and provide it to their corporate clients in a full fledge Location Analytics environment built specifically for business users.
Mapidea Telco Data Monetization will be provided to Telco Operators on a variable costs model, indexed to sales Telcos make to their corporate clients. Being a ready to use platform, based on a Location Intelligence solution already used by several international companies as a tool to improve insights, marketing efforts and business optimization, this new platform allows a Telco to market its own Data Monetization products in a very short period of time, with minimal CAPEX and risk.
Quoting Miguel Marques, Mapidea’s CEO: “Mapidea Telco Data Monetization is born from the current Data Monetization trend. Our purpose is to help Telcos around the world to quickly create their Data Monetization products. This way, they can provide their corporate clients with Data-as-a-Service solutions that combine the Telco data with Mapidea’s world-class location analytics tool; all this in a collaborative environment where the telco business client’s data can also be uploaded to increase the value of the analysis done. This type of solution is a much richer alternative to excel or text files with rows and rows of unintelligible data. Giving not only data but analytical power and autonomy to the corporate clients is the future of Telco Data Monetization and Analytics.”
The first Telco Operator to integrate Mapidea’s software into its Data Analytics strategy will be NOS, a Portuguese Telecom Operator. The products and services with Mapidea’s software included will be marketed to its corporate clients operating in Portuguese territory. |
